For all its importance, most market research lacks insight into the things that make us all tick - emotion and insights.

BrainJuicer believes that emotions colour all our responses and true validated consumer insights lay the foundation for successful product launches and communications that promote them: these factors influence whether we like or dislike a product, resonate with an ad, and what we choose to buy and use.

Enter FaceTrace™; BrainJuicer's proprietary solution that uses faces to measure emotions.

It's our proprietary solution based on the work of Paul Ekman, a 20th century psychologist and pioneer in the study of emotions and their relation to facial expressions.

It's a unique and ingenious approach that provides unparallelled benefits:

• Delivered in an online survey format, FaceTrace™ uses photo images of faces to measure respondents' emotional reactions to stimuli, concepts, and messaging.
• Faces are universally recognizable, so we can deliver a validated measure of emotion and is culturally consistent, so we can make confident cross market comparisons.
• A one-number Emotional Intensity Score helps simplify decision making.

Experience a FaceTrace™ test of emotions

What else do we include in every BrainJuicer solution? Online MindReading

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