Our first job with Nike - The London 10k Race
It's our patented solution for asking open-ended questions to large groups of people to combine the richness of qual with the rigor of quant.
True hybrid qual and quant delivered online provides revolutionary benefits:
- Authentic verbatims provide detailed insights not found with traditional methods of coding open-ended answers
- Secondary associations provide deep dives inthe true meaning of the respondents' opinions
- 3 level laddering revealing respondents' feelings about their own verbatims
- Answers are measurable to the percentage of the population for both primary and secondary associations
Wait a minute... How can we explain this best?
On the right is a story, literally from our origins, that articulates what we have built into MindReader™ and how it continues to be the underpinning of everything we do - How BrainJuicer Started.
Experience a MindReader™ by clicking here
What else do we include in every BrainJuicer solution? Emotional Measurement
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