Everyone acknowledges that the growth of the mobile market will have a significant impact on market research. Today, there are more than 3.5 billion mobile handsets that exist in the world. With close to 3 times the number of mobile devices to internet connections, it is seductive to think that most research data collection can migrate to a mobile platform. However, mobile research is not a substitute for complex, online quantitative data collection, nor does it comes close to accommodating the quali-quant solutions that have come to distinguish BrainJuicer's tools for market research at the "fuzzy" front end of the innovation funnel.

What it does allow is more intimate interactions with consumers when the research intent demands a gut reaction at that quintessential instant when a subject:

• Experiences a stimuli (either sensory or visual)
• Encounters a brand or product
• Makes a purchase
• Engages in a shopping experience
• Attends an event
• Experiences any significant moment in their daily lives away from their computers

A consumer's initial reaction to stimuli in real time can reveal striking insights and perceptions that are difficult to capture through other means

 

In advance of - or in parallel with - a mobile survey, we apply our award winning methodology to your targeted consumer base. Using technology which leverages the simplicity of SMS text messaging, we conduct either a diary, an event based, or a retail experience mobile survey. Results are then blended and presented in a workshop to explore the gap between what consumers say they feel and do and their actual behaviour at the moment of the brand or product encounter.

We recently conducted a study with the RSA (Royal Society for the Encouragement of Arts, Manufactures and Commerce) using Mobile Moments of Truth to explore teenagers' perceptions and behaviours when encountering risks. Overall the study with the RSA proved to be highly effective at capturing rich, textured "moment of truth" behavioural insights that would have otherwise been lost.

Click on the “see how we can help” button, call us or contact us here to discuss how Mobile Moments of Truth can help you to better understand the "hows" and "whys", and the often unperceived drivers behind your consumer decisions, perceptions and motivations at the 'moment of truth'.